Mobile Users Should be a Priority

In a recent report that hammers home the insight Google’s team found last year, Adobe found that It’s true that smartphones still account for only a minority (39%) of website visits in the US as of December 2017. However, with that figure likely to continue growing for the time being, the focus will likely continue shifting to smartphones. Consumers today are virtually linked to their mobile devices all the time. They use them to communicate, for entertainment, for work, to seek information, and to acquire or shop for products.

Meanwhile, the importance of a strong user experience on smartphones is brought further to light by data in the report showing that “visits from these devices are getting shorter. Between January 2015 and December 2017 visit time on smartphones declined by 7.3% and pages per visit by 8.6%. That leads the analysts to note that consumers are becoming accustomed to an optimal, efficient experience and that websites need to mind the shorter attention span and decreased tolerance for useless steps.”

On an encouraging note, smartphone visits are slowly becoming more valuable relative to desktop ones.In 2017, 57% of all search traffic came from a mobile device or tablet and smartphone revenue per visit was about 30% that of desktop revenue per visit. While that may seem low, it’s a considerable improvement from January 2015, up by 11% points. More importantly, the rate of growth projected will have mobile search and purchase dominating before we know it.

The analysis found that mobile phones were the “initial touch” device 40% of the time, just ahead of desktops (37%). That’s consistent with previous research indicating that smartphones are the primary device for launching shopping journeys.

Where phones really shine, however, is in moving the process along: mobile phones were used as the intermediary touch (neither the first nor the last touch) some 58% of the time!

Organic search optimization is still the foundation of your online presence, and it needs to be an integral part of your mobile app ASO.

Mobile SEO is important to make your website mobile-friendly and so that your website can rank on mobile as well.

So Yes

As mentioned by ghostwriting team, without mobile search engine optimization (SEO), you’ll be leaving a lot of potential visitors on the table. In order to get your site ready for mobile users, you should have a mobile-friendly layout, optimize your content for voice search, and check that your page loads in a flash.

Yes, mobile SEO is crucial in today’s digital landscape. With the increasing number of users accessing websites via smartphones and tablets, optimizing your site for mobile devices has become essential for several reasons:

• User Experience: A mobile-friendly website ensures a seamless experience for users on smaller screens. If your site is not optimized, users may struggle to navigate, leading to higher bounce rates.
• Search Engine Rankings: Google prioritizes mobile-friendly websites in its search results. If your site isn’t optimized for mobile, you could lose valuable visibility and traffic.
• Local Searches: Many mobile searches are local in nature, with users looking for businesses near them. Optimizing for mobile can enhance your chances of being found by local customers.
• Faster Load Times: Mobile SEO often involves improving site speed, which is critical for retaining visitors. A faster-loading site can improve both user experience and search rankings.
• Responsive Design: Implementing a responsive design is a key aspect of mobile SEO. This approach ensures that your website adapts to various screen sizes and orientations, providing a consistent user experience across devices.

To ensure your business thrives in the mobile-first era, partnering with a professional SEO service can make a significant difference. At Webinfomatrix.com/austin, we specialize in mobile SEO strategies tailored to enhance your online presence, improve search rankings, and attract more customers. Let us help you optimize your website for mobile users and take your business to new heights!