How do you attract online leads?

The answer is simple: by providing them with the content they need at each stage of their buyer’s journey.

To do this, you need to create a content strategy that takes into account what your buyers are looking for at each stage of their journey. Only then can you create the kind of content that will attract and convert them into leads.

Here’s a quick overview of the buyer’s journey and the content you need to create for each stage:

Awareness Stage: Here, buyers are just beginning to realize they have a problem or need that your product or service can solve. They’re looking for information that will help them understand their problem and learn more about potential solutions.

To attract leads in the awareness stage, you need to create top-of-the-funnel content that educates them about their problem and raises their awareness of your solution. This could include blog posts, ebooks, infographics, or even webinars.

Consideration Stage: In this stage, buyers have a pretty good idea of their problem and are starting to look for solutions. They’re comparing different options and trying to decide which one is the best fit for their needs.

To attract leads in the consideration stage, you need to create middle-of-the-funnel content that helps them compare different solutions and understand the features and benefits of your product. This could include case studies, product comparisons, or demo videos.

Decision Stage: In this stage, buyers have decided on a solution and are now ready to buy. They’re just trying to figure out which vendor to purchase from.

To attract leads in the decision stage, you need to create bottom-of-the-funnel content that helps them make a purchasing decision. This could include free trials, price quotes, or product brochures.

By creating content for each stage of the buyer’s journey, you can attract online leads at every stage of the funnel and increase your chances of making a sale.