9. Optimize Core Web Vitals
10. Make Your PR Team’s Efforts Work Harder For SEO and Turn Brand Mentions Into Links
11. Optimize For Image Search
12. Clean Up Toxic Links
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Backlink is nothing but a hyperlink (It can either be clickable or non-clickable) which directly points to our website or blog.
Backlinks can be broadly classified into two types:
#1 Natural Backlinks – People get interested in our blog or website and give link back without our influence. Google actually values such links a lot.
#2 Un-Natural Backlinks –Yes, I can hear what you’re thinking! The links which we are trying to create or generate or acquire from other sources are all considered as Un-Natural.
Not all the Un-Natural backlinks are unethical, we can still work to get quality link in Un-Natural ways.
Both Natural and Un-Natural backlink can be generated with two attributes DoFollow and NoFollow.
#1 DoFollow–The link which pass link juice and page authority to external link is called DoFollow or Follow link.
#2 NoFollow– The link which doesn’t pass any link juice or page authority to external link is considered as NoFollow
All the search engines, especially Google, will keep suggesting the webmasters to have good backlink profile for better ranking. You can build your backlink profile either by creating links by yourself like submitting your link in other websites, inter linking within your own blog etc., or generating shareable content which can make people to link back, without you forcing them to.
Below are the techniques that you should be paying attention to increase your site’s organic traffic as we move into 2021. They’re not the only SEO tactics you’ll need to be using, but these techniques should form a core part of your strategy. By working to implement each of these, you’ll be able to work on improving your visibility and traffic.