Whether you are trying to attract your first customer or your tenth customer, generating more traffic to your online store is a crucial part of growing your business. From a marketing standpoint, the good news is the process of becoming one percent of your first customer. If transportation is to be successful in sales and profits, there are several essential prerequisites for transforming transportation and ensuring cost sustainability.

These are some high-impact tactics to drive more traffic to your newly launched e-commerce website.

Run paid social media ad campaigns

• Facebook ads
• Instagram ads
• Pinterest ads
• Google Ads

Attract customers with content marketing

• Write blogs to provide information or solve problems
• Produce podcasts to reach new audiences
• Use video to educate or entertain

Reach new audiences with influencer marketing

• Send free samples to Instagram influencers
• Reach out to bloggers and press
• Write a blog post featuring influencers and their advice

Use SEO to increase your store’s discoverability

• Write titles that match search intent
• Write irresistible meta descriptions
• Leverage internal links
• Add long-tail keyword variations to your pages
• Stand out with rich snippets

Engage in conversation on social media

• Get friends and family to share
• Proactively engage on Twitter
• Post your store to Reddit
• Drive excitement with contests and giveaways
• Offer time-sensitive discounts