Gwendolyn Roberge's Profile



  • Default Asked on August 28, 2023 in Business & Finance.

    I’ve been thinking about the exact same thing recently! Assessing the ROI of market research can indeed be tricky, but I believe it’s crucial to ensure that your efforts and investments are paying off. Let me share some steps and pointers that might help you gauge the returns on your market research initiatives.

    1. Set Clear Objectives: Before embarking on any market research campaign, it’s vital to know what you want to achieve. Are you trying to understand consumer preferences, identify market gaps, or test a new product idea? By setting specific, measurable, attainable, relevant, and time-bound (SMART) objectives, you can clearly measure outcomes against expectations. You may need to revise those objectives as the campaign progresses.
    2. Monetary Metrics: This is the most direct method to measure ROI. Track the revenue generated after implementing insights from your market research. Let’s say you made product changes based on market research, and your sales saw an uptick. The difference in sales, minus the cost of research, gives you a measure of the return on your investment.
    3. Qualitative Outcomes: Not all returns can be measured in dollars and cents. Sometimes, the insights from market research help improve brand image, customer loyalty, or product quality. These may lead to long-term benefits, even if they don’t show immediate monetary returns. Something that is good to keep in mind.
    4. Decision-making Confidence: Consider how many decisions you’ve made based on the insights from your market research. Did the research lead to quicker, more confident decisions? Reducing uncertainty can be a tangible ROI, even if it’s not directly monetary. Being able to make decisions with confidence is one of the main reasons why big businesses hire agencies like Kadence US, as this website makes clear.

    The key thing to keep in mind is that measuring the ROI of market research is not just about immediate financial gains. It encompasses a blend of tangible and intangible outcomes, which need to be weighed against the cost of your current market research methods.

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  • Default Asked on April 1, 2023 in Advertising & Marketing.

    If you are in this position, then I feel your pain. I have been there, too – it is not a great place to be as a business owner. My advice to you would be to start looking at how you can take your business to the next level. My main problem was spending too much time building a reputation in a very small area. So, when I had kind of reached everyone in the area that I could market to, my business stopped growing.

    The biggest challenge I found, though, was that it was tough to know how to break into new areas. It was not a great marketing pitch to talk about how we were a big deal in the next town over. Most people wondered why they had never heard of us if we were so good. So, it was tough – a hard sell – to get people on-side. What I decided to do was to spend more time and commit more resources to market research. This was important because it helped me to understand the areas I was targeting.

    For me, this was useful as it helped me to start finding out a bit more about the limits of my own marketing approach. The research gave me lots of useful ideas on how to find new clients and how to start targeting areas where my name and reputation would receive the utmost value.

    Really, I think the best thing you can do is contact a company like Kadence UK. A company that can start to look into how you can market your business and who you should be marketing would be very useful indeed.

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  • Default Asked on March 19, 2022 in Business Info.

    Well, if you have the budget for it, it’s never too soon to hire an AdWords agency like this one to help you put together a digital marketing strategy. But beyond that, I don’t think there is a marketing strategy that is inherently easier than the others. You can try nearly all the most popular marketing strategies as a total beginner, and in all of them, the only way to get results if you don’t know what you’re doing is to get lucky.

    As such, I’d say that the most beginner-friendly way to start promoting your store is to do it in a way that is a) affordable and b) comfortable for you. If you are good with social media, focus on that. If you prefer forums, go spread the word on those. You can write content and get into SEO, or invest in PPC marketing and start learning how to manage data.

    Just make sure to pick one option, and focus on mastering that marketing approach above all others. Too many beginners fall into the trap of trying to do everything at once, and that isn’t practical or effective.

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