Create Content Worth Promoting

Nobody is going to watch content that isn’t good. So, if you want to successfully promote your YouTube channel, you need to fill it with content that’s worth promoting. Otherwise, you’ll find yourself creating lackluster YouTube content that people watch once, never subscribing and never engaging.

Use YouTube SEO

SEO is the easiest way to promote your YouTube channel for free. YouTube is not only a video-based social media platform, it’s also the second-largest search engine in the world after Google with billions of searches happening on the platform every month. To make sure that your content is getting found on the platform, you’ll want to use YouTube SEO so you’re using the right keywords in your headlines, video descriptions, and tags.

Build a Community

One of the benefits of creating YouTube content is that it helps set you up as an authority in your niche and industry. People will begin to seek you out for your knowledge. You can keep them engaged by building a community. Building a community on YouTube doesn’t have to be complicated. A great way to get started is by simply engaging with your viewers when they comment on your videos, sharing other interesting information, and always adding value to their lives. You can even set up a community section on the platform.

Collaborate With Other Creators

Don’t be afraid to collaborate with other YouTube creators and YouTube influencers. This type of cross-promotion is beneficial to both parties and works well to expand your reach. Collaborations are simple: two or more YouTubers work together to create a unique video for each of their channels. To make it happen, start by finding another YouTube personality with an overlapping audience. Then, reach out and make your pitch.

Promote Your YouTube Channel on Social Media

In addition to your YouTube presence, you’ll also need to have profiles on other social media platforms. Don’t panic, we don’t mean all of them. Just choose the platforms where your audience is most likely to hang out. Facebook and Instagram are still two of the most popular social media platforms so, in this section, we’re going to share ways to promote your YouTube channel for free on those platforms.

Promote Your YouTube Channel on Forums

Forums are one of the best places to promote your YouTube channel for free. But many forums have a strict “no promotions” policy. To get around this, make sure that you’re adding value to the conversation. Don’t just pop in, drop a link to your latest YouTube video and leave. Instead, engage with the people in the forum and share your content only if it will be of benefit to them.