As one of the largest FMCG companies in India, Hindustan Coca-Cola Beverages (HCCB) creates some of the most popular drinks. Coca-cola, Minute Maid, Maaza and Sprite are household names in India. Over 1000 drinks are manufactured and sold. The competitive market of FMCG companies in India requires that a maximum number of drinks be manufactured to meet the market needs.

Rainwater harvesting is a technique where the rainwaters are collected into natural reservoirs, tanks or made to infiltrate the surface waters via subsurface aquifers. Rainwater harvesting is a simple easy and cost-effective technique that can be set up in open farming fields to collect and use the rainwater for irrigating crops.

HCCB and Rainwater Harvesting

Today nearly about 5000 families across the 38 villages are being benefitted by the sustainable water conservation techniques. The local farmers are reaping the results of rainwater harvesting measures taken by HCCB. HCCB in association with different NGOs take up such sustainable farming techniques to bring cheers in the lives of farmers who lack enough irrigation facilities and helped them to earn their living.