Mobile Users Should be a Priority

In a recent report that hammers home the insight Google’s team found last year, Adobe found that It’s true that smartphones still account for only a minority (39%) of website visits in the US as of December 2017. However, with that figure likely to continue growing for the time being, the focus will likely continue shifting to smartphones. Consumers today are virtually linked to their mobile devices all the time. They use them to communicate, for entertainment, for work, to seek information, and to acquire or shop for products.

Meanwhile, the importance of a strong user experience on smartphones is brought further to light by data in the report showing that “visits from these devices are getting shorter. Between January 2015 and December 2017 visit time on smartphones declined by 7.3% and pages per visit by 8.6%. That leads the analysts to note that consumers are becoming accustomed to an optimal, efficient experience and that websites need to mind the shorter attention span and decreased tolerance for useless steps.”

On an encouraging note, smartphone visits are slowly becoming more valuable relative to desktop ones.In 2017, 57% of all search traffic came from a mobile device or tablet and smartphone revenue per visit was about 30% that of desktop revenue per visit. While that may seem low, it’s a considerable improvement from January 2015, up by 11% points. More importantly, the rate of growth projected will have mobile search and purchase dominating before we know it.

The analysis found that mobile phones were the “initial touch” device 40% of the time, just ahead of desktops (37%). That’s consistent with previous research indicating that smartphones are the primary device for launching shopping journeys.

Where phones really shine, however, is in moving the process along: mobile phones were used as the intermediary touch (neither the first nor the last touch) some 58% of the time!

Cloud computing is the delivery of different services through the Internet. These resources include tools and applications like data storage, servers, databases, networking, and software.

Rather than keeping files on a proprietary hard drive or local storage device, cloud-based storage makes it possible to save them to a remote database. As long as an electronic device has access to the web, it has access to the data and the software programs to run it.

Cloud computing is a popular option for people and businesses for a number of reasons including cost savings, increased productivity, speed and efficiency, performance, and security.

Creating SVG files in Adobe Illustrator. Perhaps the easiest way to create sophisticated SVG files is to use a tool that you are likely already familiar with: Adobe Illustrator. While it’s been possible to make SVG files in Illustrator for quite some time, Illustrator CC 2015 added and streamlined the SVG features.

Why Use Social Media for Business?

Businesses use social media because it can improve the frequency, quality, and reach of their. marketing. It is a quick and easy way to promote your business’s sales, promotions, events, and other marketing activities.

Market From Anywhere

One of the many benefits of social media is that it can go everywhere with you. You can remind people about a promotion you are running while waiting to be seen by the dentist. Happened to stumble upon someone interested in your business on the train? Pull up your Instagram album to show them examples of your products or work. Businesses use social media because they can promote their products, inform and educate customers, and stay in touch with their target audience from anywhere. When you can run social media campaigns from anywhere, why wouldn’t you use it?!

Connect with your Target Audience

Sending emails, hanging up flyers, and speaking at events are effective ways of reaching your target audience. However, they are less effective at interacting with them. Social media opens up a dialogue between you and your target audience, enabling them to engage back with you directly and immediately. Rather than talking to your target audience, you are conversing with them, which is a higher quality interaction. Use social media to not just market to your target audience, but to be a part of it as well. There you can learn about them, better serve them, and deepen your connections with them.

Let Users Market For You

As a small business owner, it is highly likely that your team of marketers is not actually a team, but one person (that one person being you). The reason why you should use social media for your business is because it is jam packed with people who are ready and waiting to market your business for you! By engaging with your social media campaigns, liking, sharing and commenting on your posts, they are spreading the word about your business to their followers, and encouraging your followers to join in. Also, posts and pictures from people praising your business make for great user generated content. That is, not business owner generated—which means less effort and more social proof for you!

Social media is no longer associated with just friends and fads. It has permeated our culture, and is used by people to make decisions, obtain information, and get their needs met. It is no longer about why you should use social media for your business, but how.