Let me tell you that SEO is less expensive if you compare it with PPC. Therefore, PPC means spent money more and get the result. These results require a huge investment because PPC is a paid campaign. There are multiple categories in which the PPC service provider sets up the campaign. These categories are:

• Google Search Ads
• Google Display Ads
• Google Shopping Ads
• Google App Install Ads
• Google Dynamic Remarketing Ads, etc.

These categories require a huge amount of money if you need the result. But in the case of SEO services, you just need to hire an SEO expert who implements the SEO technique. Once the implementation is done, you need to only off-page activities to push the ranking on the first page of the search engine. For this, you need to hire an SEO agency that has a team of experts to perform the tasks.