Within Amazon Retail Information (ARA) Premium, a service accessible to providers who sell directly to Amazon, Amazon provides very minimal analytics on customer reviews.

A supplier can see the total number of reviews and star ratings for all of its Amazon-listed products, including individual versions that are aggregated on Amazon product pages.

Market research agencies don’t usually have access to this information, but an increasing number of brands are listening to and responding to online consumer reviews, and others are using it as one of the many insights into product creation.

Although Amazon does not “permit” scraping of its product pages, it is common practice, and enforcing the stated prohibition is prohibitively difficult. Amazon pulls pricing from its competitors’ websites.