Does my UK business need to target new areas to expand?
If you are in this position, then I feel your pain. I have been there, too – it is not a great place to be as a business owner. My advice to you would be to start looking at how you can take your business to the next level. My main problem was spending too much time building a reputation in a very small area. So, when I had kind of reached everyone in the area that I could market to, my business stopped growing.
The biggest challenge I found, though, was that it was tough to know how to break into new areas. It was not a great marketing pitch to talk about how we were a big deal in the next town over. Most people wondered why they had never heard of us if we were so good. So, it was tough – a hard sell – to get people on-side. What I decided to do was to spend more time and commit more resources to market research. This was important because it helped me to understand the areas I was targeting.
For me, this was useful as it helped me to start finding out a bit more about the limits of my own marketing approach. The research gave me lots of useful ideas on how to find new clients and how to start targeting areas where my name and reputation would receive the utmost value.
Really, I think the best thing you can do is contact a company like Kadence UK. A company that can start to look into how you can market your business and who you should be marketing would be very useful indeed.
It is not a great place to be as a business owner. My advice to you would be to start looking at how you can take your business to the next level.
A lack of planning is your competitor’s best friend — and a major reason for growth stagnation.
You have to refine your marketing strategy.