What is call tracking? How call tracking software can make your small business to grow bigger?
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What is call tracking?
Call Tracking is a system that comprises of measurement of the value of inbound calls driven by their marketing efforts which enables companies to instantly and cheaply provision local or toll-free phone numbers, then associate those numbers with ads, web pages, search keywords or any effort.
Call Tracking Software helps to grow business in various ways:
1. valuable data that you need to make decisions. **So there will not be risk of losing important data and informations.
-Important data that call tracking provides:
- Number of calls
- Number of NEW calls
- Call duration
- Call location
- Landing page performance
- Cost of your results
If you are working with inbound calls, Ringba gives you the call tracking services you need to manage your business and make more money from your phone calls, including : * Number Management – Create and manage local and toll-free phone numbers in countries all over the world.
Call Analytics – Detailed and granular analytics about your calls.
Call Routing – Build dynamic routing plans for forwarding calls to targets.
Call Recording – Listen to call recordings to better understand your callers.
Reporting – View reports and optimize your campaigns with actionable insights
I hope this helps you!
NB: This answer is written by yunoyona He has write here.
Call tracking should be a must for any business collecting leads or conducting sales over the phone. While often associated with sales & marketing functions, a call tracking solution can also be introduced to assist with other operational aspects of a business.
Some key highlights on how call tracking can be helpful include:
- Determine which landing pages and SEO efforts are driving the most calls.
- Identify keywords and PPC campaigns generating the best phone leads.
- Insights on how visitors interact with a site and which journeys trigger a call to the business
- Scoring sales/agent performance and subsequent training
- Opportunity reporting
- More accurate ROI calculations against marketing spend
- Optimizing marketing budgets to favor more efficient (or better performing) channels.
I work at nimbata, so am a bit biased. But our self service platform is one of the simplest to use in the market and can help with all of the points above. Feel free to reach out if you would like to chat.