As a business owner, we are generally interested in longer sustaining results. If we talk about Pay-Per-Click ad campaigns on Google or some other search engine, we can have the new clients coming in as long as the PPC campaign is running. As soon as we stop the PPC campaign, there is a sudden decline in the number of new clients. On contrary, a good SEO campaign produces longer sustaining results. For example, when you launch a plumber SEO campaign for, you will see the good rankings in a few weeks or months. Once the keywords are ranked on top SERPs, they will stay there for quite some time even after you stop the SEO activities. We can say that in terms of longer sustaining results, SEO is always better than PPC.

Let me tell you that SEO is less expensive if you compare it with PPC. Therefore, PPC means spent money more and get the result. These results require a huge investment because PPC is a paid campaign. There are multiple categories in which the PPC service provider sets up the campaign. These categories are:

• Google Search Ads
• Google Display Ads
• Google Shopping Ads
• Google App Install Ads
• Google Dynamic Remarketing Ads, etc.

These categories require a huge amount of money if you need the result. But in the case of SEO services, you just need to hire an SEO expert who implements the SEO technique. Once the implementation is done, you need to only off-page activities to push the ranking on the first page of the search engine. For this, you need to hire an SEO agency that has a team of experts to perform the tasks.