Thanks you very much for your question. your question was –  What is Influencer Marketing?

Actually, Influencer marketing can be defined as the practice of marketing products or services through people who have the ability to influence consumers. It involves identifying and building relationships with influential individuals who can sway your customers’ purchase decisions.

These influencers are trusted third parties like journalists, bloggers, public figures, and industry analysts. For instance, when a celebrity is seen visiting a certain store, they provide exposure to the brand and may influence people to also become patrons. Influencer marketing is largely based on the principles of authority and like ability from Cialdini’s Six Principles of Persuasion.

Thanks